Headlines

Headlines – The Life or Death of Your Advertising

I’ll bet that headline got your attention! That is the whole point of advertising headlines. Definitely to get the attention of your reader and cause them to want to read what’s below the headline. Advertising headlines should make such an impact that the reader will be intrigued enough to read the article, advertisement or story that follows….

6 writing tips for energizing your marketing

6 Writing Tips for Energizing Your Marketing

By: Linda Formichelli Are your sales letters going on five pages long? Do you pepper your prose with such corporate clichés as “empower,” “paradigm” and “synergy”? Take your last piece of marketing writing–a sales letter, proposal or brochure–and apply the following six writing tips. Your marketing piece will be more forceful, confident and precise. Writing…