Marketing Mistakes

Common Small Business Marketing Mistakes to Avoid

In every area of business, business owners find themselves making very common and avoidable mistakes. In fact, marketing is no exception. Avoid these marketing mistakes, and save energy, disappointment–and a substantial amount of money: 1. Putting all your eggs in one basket If your entire marketing budget is used on just one method of promoting your business,…

Business Card Marketing

When it Comes to Business Card Marketing, Vive la France!

Don’t let the small size fool you. A business card is one of the least expensive and most powerful forms of advertising you possess. Your business card marketing is your introduction to potential clients. In fact, it’s your opportunity to make an impression with every person you come in contact with. You will most likely need to…

Target Marketing

Target Marketing Gives You The Most For Your Money

Do you need help increasing the success rate of your business for attracting prospects? One of the most often overlooked, but financially critical marketing techniques is honing in and finding target audiences for your product. You must think of yourself as a laser pointer. You have to find the very best market for your product,…