I’m on my way to a regional conference on Sunday and am preparing to not only learn a lot but to effectively market my business. A business conference can be a great way to get exposure for your business. Here’s a few ideas.
Everyone You Meet Can Help Your Business
Remember, everyone you meet is a potential referral source or perhaps even a potential client. But they can’t refer you or do business with you unless they know and understand your business solution. Practice your “Audio Logo” or brief introductory statement that tells them how you help your clients. Mine is, “I help small service businesses attract new clients.”
Be Prepared with Plenty of Business Cards
But more importantly, get business cards from those you meet — at cocktail receptions, at meals, during workshop sessions, and at breaks. And don’t just collect cards. Make a note on the back about who that person is and what the potential connection might be.
Bring marketing materials (like that one pager), newsletters and maybe even a portfolio of your work. At many business conferences there are members’ tables where you can display your information. Take advantage of this. And also collect other people’s information so you can follow-up with them later.
Be Active and Visible
Be as visible and as actively involved in the business conference as possible. Go to every session, every meal, every reception and every event. You will meet people and make business connections that will help you for years to come. Participate in workshop sessions. Stand up, ask questions, give your input and talk to the presenter afterwards. If you are invisible no one will get a sense of who you are and what you can do. The first key to all marketing is Visibility.
Do Some Follow-up After the Business Conference
Usually you will get a list of everyone who attended. It can be very effective to mail to everyone on this list and ask if they would like to be on your mailing list or if they might like to know more about your service. Follow-up letters like these get a better response than cold letters because of the affiliation with your professional association.
Above all, have fun! People like to do business with people who are engaging, interesting and who have good ideas and insights. Don’t hide. Let your light shine. You’re sure to attract some attention that sooner or later will turn into some business.