In every area of business, business owners find themselves making very common and avoidable mistakes. In fact, marketing is no exception. Avoid these marketing mistakes, and save energy, disappointment–and a substantial amount of money: 1. Putting all your eggs in one basket If your entire marketing budget is used on just one method of promoting your business,…
What are some of the most important Strategies you can develop for your business? The 5 P Model is a great place to start. For each P you should develop a Core Business Strategy. I’ve learned that most business owners think of marketing as tactics; things to do to gain visibility, generate response and close…
Where’s the Beef? These words became a national catch phrase in the mid 1980’s and catapulted the Wendy’s hamburger chain into the limelight as a major player in fast food sales. Wendy’s credits the “Where’s the Beef” ad campaign with a 31% jump in sales and a 24% boost in year-end profits. Not bad for a campaign…
Trying to sell your product or service online differs from all other forms of advertising, and very few people seem to realize that an online advertising campaign is completely different from all other traditional forms of advertising. Print media allows the use of attention getting graphics. Radio allows music or jingles and of course TV provides both…
What Is An Affiliate Programs Actually? Promoting affiliate programs is in fact an attractive and viable way to initiate multiple residual income streams. It’s not a get rich quick scheme. In fact, to be successful it takes a great deal of work and persistence. It also requires flexibility and an inquisitive nature that embraces trying…
Whether you operate your online business selling your own products or re-selling other peoples’ products through affiliate programs, you need free giveaways. Everybody Love Free Giveaways Like it or not, people online virtually expect to receive something for free before they buy. In fact it is only usually after they have received your free offer and…
Where Networking Starts Before there were computers and the Internet, before television and radio, before phones and electricity, business people still had to find ways to promote their businesses. The archaic promotional technique they used is still in practice today. The technique I speak of is networking; probably the oldest, most accepted, and least expensive means…
Smart marketers know that follow up letters drive sales. But, many don’t know how to write the e-mail messages they need in order to use these tools. Don’t let that keep you from increased profits! Instead, write masterful messages with these simple steps: -Pull the Reader in -Introduce the Product -Explain the Product’s Significance -Tell the Reader…
Home-based businesses generally lack the large marketing budgets of bigger companies, but a smaller budget doesn’t have to stop you from engaging in clever and effective campaigns. When marketing on a budget, you need to “think outside the box” and go beyond the obvious marketing approaches. Direct mail and banner ads, for example, are one…
The hand that rocks the cradle is the hand that rules the world. Truer words have never been spoken, especially when we consider the progress that women have made in society. Their hands no longer stick to rocking the cradle, but they still rule the world. If you are to succeed in marketing a product…
