Marketing Mistakes

Common Small Business Marketing Mistakes to Avoid

In every area of business, business owners find themselves making very common and avoidable mistakes. In fact, marketing is no exception. Avoid these marketing mistakes, and save energy, disappointment–and a substantial amount of money: 1. Putting all your eggs in one basket If your entire marketing budget is used on just one method of promoting your business,…

Online Advertising Campaign

What Makes A Great Online Advertising Campaign?

Trying to sell your product or service online differs from all other forms of advertising, and very few people seem to realize that an online advertising campaign is completely different from all other traditional forms of advertising. Print media allows the use of attention getting graphics. Radio allows music or jingles and of course TV provides both…

Networking Art

The Art of Networking You Need to Master

Where Networking Starts Before there were computers and the Internet, before television and radio, before phones and electricity, business people still had to find ways to promote their businesses. The archaic promotional technique they used is still in practice today. The technique I speak of is networking; probably the oldest, most accepted, and least expensive means…