Branding Financial Services

Differentiation is the Key in Financial Services Branding

In the financial services sector it is difficult to sustain product, cost and distribution advantages. Branding in financial services is undergoing substantial changes, owing to the dramatic increase in competition following deregulation and the threat posed by new entrants with branding experience. Success in an overcrowded market will depend on effective brand differentiation. Based on the identification, internalization and…

Online Advertising Campaign

What Makes A Great Online Advertising Campaign?

Trying to sell your product or service online differs from all other forms of advertising, and very few people seem to realize that an online advertising campaign is completely different from all other traditional forms of advertising. Print media allows the use of attention getting graphics. Radio allows music or jingles and of course TV provides both…