Marketing Mistakes

Common Small Business Marketing Mistakes to Avoid

In every area of business, business owners find themselves making very common and avoidable mistakes. In fact, marketing is no exception. Avoid these marketing mistakes, and save energy, disappointment–and a substantial amount of money: 1. Putting all your eggs in one basket If your entire marketing budget is used on just one method of promoting your business,…

Employee Performance

Management 101 – Improving Employee Performance

Imagine this scenario. You are the Sales Manager of a small business. You have a meeting scheduled with your sales staff in two days to discuss the launching of a new product. Meanwhile, you are just sitting with your assistant to discuss how the plans are going for the meeting. Then, you learn the following: Sales…

Public Speaking

The Naked Truth You Should Know About Public Speaking

When I was in high school, given the choice between giving an oral report and a written one, I always choose the written report. In college, I did the same thing. My reason: fear. I was terrified of public speaking. Everyone Feel the Same About Public Speaking When I graduated from college, my father gave me…

Networking Art

The Art of Networking You Need to Master

Where Networking Starts Before there were computers and the Internet, before television and radio, before phones and electricity, business people still had to find ways to promote their businesses. The archaic promotional technique they used is still in practice today. The technique I speak of is networking; probably the oldest, most accepted, and least expensive means…