How to Do Laser Cutting and Engraving for Acrylics Perth

There are so many tutorials online on how to cut acrylic or Perspex Sheets Perth. It may seem easy to do it yourself using standard workshop tools like handsaws and power saws. However, the results may be totally different from what the experts are doing. Acrylic or Perspex can be used in many ways because…

Marketing Mistakes

Common Small Business Marketing Mistakes to Avoid

In every area of business, business owners find themselves making very common and avoidable mistakes. In fact, marketing is no exception. Avoid these marketing mistakes, and save energy, disappointment–and a substantial amount of money: 1. Putting all your eggs in one basket If your entire marketing budget is used on just one method of promoting your business,…

Employee Performance

Management 101 – Improving Employee Performance

Imagine this scenario. You are the Sales Manager of a small business. You have a meeting scheduled with your sales staff in two days to discuss the launching of a new product. Meanwhile, you are just sitting with your assistant to discuss how the plans are going for the meeting. Then, you learn the following: Sales…

Branding Financial Services

Differentiation is the Key in Financial Services Branding

In the financial services sector it is difficult to sustain product, cost and distribution advantages. Branding in financial services is undergoing substantial changes, owing to the dramatic increase in competition following deregulation and the threat posed by new entrants with branding experience. Success in an overcrowded market will depend on effective brand differentiation. Based on the identification, internalization and…