Why SEO Important for your Business

SEO. This is a word that is used in marketing and business all the time with plenty of Perth SEO expert and plenty of people knowing they need SEO but not really knowing why.  When it comes to marketing, the whole purpose is to grow a company’s brand presence, increase leads and create sales for…

Why Use Acrylic Mirror

You may think that when it comes to mirrors, glass is the only option. However there is a much better, cheaper and safer alternative. Mirrored perspex sheets are lightweight, impact-proof and pliable, giving you many more options…and saving you money at the same time. The Advantages of Using Acrylic Mirror sheet Acrylic sheet  are shatter-proof,…

How to Do Laser Cutting and Engraving for Acrylics Perth

There are so many tutorials online on how to cut acrylic or Perspex Sheets Perth. It may seem easy to do it yourself using standard workshop tools like handsaws and power saws. However, the results may be totally different from what the experts are doing. Acrylic or Perspex can be used in many ways because…

Marketing Mistakes

Common Small Business Marketing Mistakes to Avoid

In every area of business, business owners find themselves making very common and avoidable mistakes. In fact, marketing is no exception. Avoid these marketing mistakes, and save energy, disappointment–and a substantial amount of money: 1. Putting all your eggs in one basket If your entire marketing budget is used on just one method of promoting your business,…

Employee Performance

Management 101 – Improving Employee Performance

Imagine this scenario. You are the Sales Manager of a small business. You have a meeting scheduled with your sales staff in two days to discuss the launching of a new product. Meanwhile, you are just sitting with your assistant to discuss how the plans are going for the meeting. Then, you learn the following: Sales…

Branding Financial Services

Differentiation is the Key in Financial Services Branding

In the financial services sector it is difficult to sustain product, cost and distribution advantages. Branding in financial services is undergoing substantial changes, owing to the dramatic increase in competition following deregulation and the threat posed by new entrants with branding experience. Success in an overcrowded market will depend on effective brand differentiation. Based on the identification, internalization and…